PPC Marketing To Build Business

What is pay-per-click (PPC) marketing and how can you use it to benefit your business?

PPC marketing allows you to drive visitors to your website by paying for them, rather than them visiting your website organically. PPC marketing comes in a number of forms, for example Google and BingAds, paid social media marketing, remarketing and more.

One of the very first PPC marketing channels that businesses consider is GoogleAds. Google is the leading search engine and a hugely popular choice for all kinds of businesses. Everytime someone clicks on your advert you will be charged a, usually, small fee from the search engine. As long as the visit to your website is worth more to you than the cost of the click then it’s a great idea to implement GoogleAds for your business.

With GoogleAds Search campaigns you’re going to bid on keywords that are relevant to your business to send traffic to your site. Every time someone searches for these keywords they’ll be shown the ‘organic’ search results alongside a host of advertisers - whether your advert gets shown depends on the quality and relevance of your keywords and ad text, as well as the size of your keyword bids. A well designed PPC campaign can drive traffic, increase sales and be hugely influential to your marketing ROI. A badly designed campaign can do the complete opposite and wasting your marketing budget entirely.

PPC advertising provides you with the possibility of growing your customer base and generating leads at a reasonable cost. Whether you’re an ecommerce company selling products or are just looking to build brand awareness Contact Media can design, implement, manage and analyse your PPC marketing campaigns to ensure that they’re robust and accurately managed for success.

If you already have PPC marketing campaigns set up but aren’t getting the results that you’d hoped for, please get in touch! We can review your existing PPC set up and see what isn’t working and find out why. We can redesign your PPC marketing strategy and account set up to ensure that it is providing the highest return on investment for your business.

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