SEO For Small Businesses
With budgets often tight for smaller businesses, it’s often asked whether SEO is worth the investment. The answer is yes, it is! Being a small business, investing in SEO means that you may be able to reduce costs later down the line - for example, when someone searches for a keyword relating to your business in Google they’ll more likely see you in the natural results if you have great SEO on your site, which could mean you don’t need to spend so much on PPC marketing.
Your website is a powerful marketing tool and its paramount that it is optimised to be search engine friendly. Investing your time and a portion of your budget in to SEO is really worth the investment and it doesn’t have to be hugely expensive. Get in touch with us for a quote on your SEO requirements if you don’t want to do this yourself, we’d be happy to help.
We’ve put together some top tips for SEO for small businesses to get you started.
1. Start with keyword research
You can't start on your SEO until you have your keyword list established. These keywords will form the basis of your SEO strategy. It’s important that you understand what potential customers are typing in to find your product or service.
2. Use these keywords
Make sure that your website content and metadata include your keywords. Don’t ‘stuff’ your website with keywords in such a way that it is unreadable for your visitors - it’s important that your website content is still useful and useable.
3. Make the most of online directories
Online directories are a great way to increase your SEO rankings. Consider local directories as well as Google MyBusiness and other larger directories. Most online directories offer listings free of charge nowadays so it’s a cost effective SEO strategy for your business.
4. Generate backlinks
Links to your website from reputable sources is a great way to boost your SEO scores. Directories help here too, as well as links from other trusted websites.
5. Blogging
Add a blog to your website to add useful and engaging content for your visitors. Blogs drive traffic and engagement to your site which search engines love.
6. Social Media
Social media is now a great way to improve your online presence, they create strong backlinks to your site and are a great referral source.
Search engine optimisation can be confusing if you’ve not had to work with it before, so you may benefit from speaking to a professional here at Contact Media. We’ll review your current rankings and website SEO score identifying areas for improvement and planning a strategy that will work best for your site.